myAT&T: Control in an Uncontrollable World
SENIOR WRITER | CREATIVE & CONCEPT LEAD
We gave the myAT&T brand a complete overhaul with a refreshed social campaign. I helped lead the team from client buy-in to writing and overseeing the production of the campaign.
Each spot was simple and concise enough to be cut from 30 seconds down to 15 and six seconds in length.
Director: Ted Pauly
Creative Director: Matt Gilmore
Creative Lead: Jonathan Springer
Art Director: Leif Allen
Producer: Stephanie Huske