Sucker Punch


As part of the Lonely Whale Foundation's Strawless Ocean campaign, I came up with the idea to get people to #STOPSUCKING at SXSW by hitting the plastic straw out of their mouth with an octopus tentacle. The #STOPSUCKING campaign is ongoing, raising awareness about how damaging single-use plastic straws are for the ocean.

Now you might ask, what’s fun about sucking on a plastic straw, suddenly having it knocked out of your mouth by a giant octopus’s tentacle, getting a bit drenched, and then watching the experience in super slow motion on video over and over again? Well, don’t knock it til you try it. It was fun…but it was more than that. I immediately shared the video on social, went to the website to learn more, and it stuck with me for weeks. Oh, and I’ve also stopped using straws whenever possible.
— Ellyn Fisher, The Ad Council
The lighthearted approach is a deliberate strategy. ‘Environmental destruction is such a disheartening topic and facing these realities can breed apathy which doesn’t actually produce change,’ [Grenier] said. ‘That’s why we are committed to creating a movement grounded in positivity and levity. It’s working.’
— CNN "The Last Straw: Is Time Up for This Plastic Relic?"